India UK & Europe

Your privacy is important to Fourth Frontier. Keeping that in mind, we’ve developed a holistic privacy policy that covers how we collect, collate, use, disclose, transfer and store your personal information. We appreciate that you are trusting us with information that is important to you, and we want to be transparent about how it is used. At Fourth Frontier, we are mindful of the personal information that you share with us.

Please take a moment to familiarize yourself with our privacy policy and contact us at if you have any questions/queries.

Collection and Use of Personal Information

Personal information is data that can be used for identifying a single person.

You may be asked to provide your personal information anytime you are in contact with Fourth Frontier or an affiliate of the company. Fourth Frontier and its affiliates may share this personal information with each other and use it in consonance with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. However, before we proceed with collecting, collating, processing any personal information, we will obtain necessary consents from you such that you are in a position to make an informed choice while using our Products, Services, App and Website.

While you are not mandatorily required to provide personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Here are some examples of the types of personal information Fourth Frontier may collect and how we may use it:

Personal Information we collect

When you purchase our product “Frontier X”- a Health & Fitness device, download the “Frontier X” App, connect to our Services, contact us including by social media or participate in an online survey, we may collect a variety of information, including but not limited to your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and so on.  This information will also include profile information if contact is through social media.

When you Use a Frontier X Device, we collect your raw electrocardiogram (“ECG,” “EKG”) measurement data, average heart rate, accelerometer data. We collect additional information from your mobile device at the time of recording, including accelerometer data, local time, local time zone, and geographic location.
You may use your mobile device or the webapp to add notes and tags to recordings you make with any connected device. Please note that we collect information provided through notes or tags including any personal or sensitive information you choose to provide through this feature.


Use of your personal information

For the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which Fourth Frontier is subject, for the performance of a contract to which you are party, to protect your vital interests, or when we have assessed it is necessary for the purposes of the legitimate interests pursued by Fourth Frontier or a third party to whom it may be necessary to disclose information.

  • The personal information we collect allows us to keep you posted on our latest product announcements, upcoming events and software updates. In the event that you don’t want to be on our mailing list, you can opt-out anytime by updating your preferences.
  • We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users, and pre-screening or scanning uploaded content for potentially illegal content. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. 
  • We may use your personal information, including date of birth, to verify identity, assist with identification of users, to determine appropriate services and also to improve our services. For example, we may use the date of birth to determine the age of Fourth Frontier account holders with the intention of improving our Services and Products.
  • From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our policies, terms and conditions because this information is important to your interaction with Fourth Frontier. You may however, choose to opt out of receiving these communications.
  • We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Fourth Frontier ‘s products, services, and customer communications, for which we will obtain your explicit consent. However, as per our internal policies, we generally refrain from using personal information for research purposes, data analysis, etc. Such data is collected and stored in its anonymised form and therefore no direct link or association can be found between this non-personal information/ data and any natural person(s).
  • If you apply for a position at Fourth Frontier or we receive your information in connection with a potential role at Fourth Frontier, we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how Fourth Frontier handles candidate personal information at the time of application.
  • If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.


Your personal information where it is not directly collected from you

We may have received your personal information from other persons if that person has sent you gift certificates, our Health & Fitness Device – “Frontier X”, or invited you to participate in services where our product “Frontier X” is made available, including various online forums including our website with respect to Fourth Frontier products and services.

Additionally, if you are a potential candidate for employment with Fourth Frontier, we may have received your personal information from third parties such as recruiters or external websites. We will use the personal information we receive to contact you about a potential opportunity or in evaluating your candidacy. If you did not provide us your personal information directly, we will inform you of the source when we first contact you regarding your candidacy. 


Collection and Use of Non-Personal Information

In addition to personal information that we collect after obtaining the necessary consent from you, we also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, collate, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

  • We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where a Fourth Frontier product is used so that we can better understand customer behaviour and improve our products, services, and advertising.
  • We may collect information regarding customer activities on our website and our App. This information is aggregated and used to help us provide more useful information about our customers and to help us gain a better understanding of which parts of our website, our product “Frontier X” and related services are of most interest. Aggregated data is considered non personal information for the purposes of this Privacy Policy.
  • We may collect and store details of how you use our product - “Frontier X”, including search queries. This information may be used to improve the relevancy of results and information provided by our services. Such information will not be associated with your IP address except in limited instances to ensure quality of our services over the Internet.
  • We may collect data about how you use your Health & Fitness Device – “Frontier X” and the relevant application in order to help app developers improve the App.


If in certain circumstances we combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.

We gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyse trends, to administer the site, to learn about user behaviour on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Fourth Frontier may use this information in marketing and advertising services.

Disclosure to Third Parties

At times Fourth Frontier may provide third parties with certain personal information to provide or improve our product and services, including to deliver products at your request, or to help Fourth Frontier market to consumers more effectively. When we disclose personal information to a third party, we require those third parties to handle it in accordance with relevant laws in force at the time. Personal information will never be shared with third parties for their marketing purposes.

Service Providers

Fourth Frontier shares personal information with companies who provide services such as information processing, extending credit, providing customer service, fulfilling customer orders, delivering products to you, managing and enhancing customer data, conducting customer research or satisfaction surveys and assessing your interest in our product and services. These companies are obligated to protect your information and may be located wherever Fourth Frontier operates.


It may be imperative by law, legal process, litigation, and/or requests from public and governmental authorities/ agencies within or outside your country of residence − for Fourth Frontier to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information that we collect, to the relevant third party.

Protection of Personal Information

We at Fourth Frontier take the security of your personal information very seriously and do everything within our control to ensure that there is no data breach of such personal information. When your personal data is stored by Fourth Frontier, we use computer systems with limited access housed in facilities using physical security measures.

When you use or share some information on various web portals with respect to Fourth Frontier and our Health & Fitness device -“Frontier X” which is visible to other users and can be read, collected, or used by them, you are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when sharing such information.

Integrity and Retention of Personal Information

Fourth Frontier makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period that is necessary to fulfil the purposes outlined in this Privacy Policy. When assessing these periods, we carefully examine our need to collect and collate personal information and it is only in the event that we establish a relevant need do we retain such personal information for a period as short as possible to realize the purpose of collection unless a longer retention period is required by law. You are entitled to request for a complete or partial erasure of your personal information that is retained and stored by Fourth Frontier. We may, however, retain your data in an anonymised format for purposes including but not limited to marketing, advertising, research and data analysis, in accordance with the applicable laws. 

We may decline to process requests that are frivolous, vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. Requests may be made to us at for correcting or deleting inaccurate data.

Existence of Automated Decision-Making, Including Profiling

Fourth Frontier does not take any decisions involving the use of algorithms or profiling that significantly affects you.


Access to Personal Information

You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing in to your Fourth Frontier account page. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Fourth Frontier is not required to retain it by law or for legitimate business purposes.

Our Policies for Children

Fourth Frontier understands the importance of taking measures to protect children’s privacy. Persons under the age of 13, or any higher minimum age in the jurisdiction where that person resides, are not permitted to create accounts unless their parent has explicitly consented in accordance with applicable law. If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who have reason to believe that their child has submitted personal information to us and would like to have it deleted, may contact us at

 Location-Based Services

To provide location-based services on our Health & Fitness Device “Frontier X”, Fourth Frontier and our partners, affiliates and licensees, such as maps data providers, may collect, use, and share precise location data, including the real-time geographic location of your application or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location. Such location data is collected anonymously, unless you provide explicit consent, in a form that does not personally identify you as a person and is used by Fourth Frontier and our partners, affiliates and licensees to provide and improve location-based services. For example, your device may share its geographic location with the “Frontier X” application when you opt in to the location services.

Third-Party Sites and Services

The Fourth Frontier website, product, App, and services may contain links to third-party websites, products, and services. We may also offer products or services from third parties.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties as privacy policies may vary from one entity to another.

International Users

All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. Fourth Frontier is a company based in India, U.S.A. and U.K. having legal entities in different jurisdictions which are responsible for the personal information which they collect and which is processed on their behalf. Personal and non-personal information is processed by Fourth Frontier in data centers in the U.S.A.

Information Security

We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. However, no method of transmitting or storing data is absolutely secure. If you have a security-related concerns, please contact us at

Our Commitment towards Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to the Fourth Frontier Team and strictly enforce privacy safeguards within the company.

Changes to our Privacy Policy

Fourth Frontier may update its Privacy Policy from time to time. We will notify you if any material and substantive changes to this policy are made and give you an opportunity to review the revised policy so you can make an informed decision to continue using our products and services. 

How to get in touch with Fourth Frontier?

If you have questions, suggestions, or concerns about our Privacy Policy, or about our use of your information – personal or otherwise, please feel free to contact us at